Helix

Our newest fabrication, Chrome, isn’t just a shiny new distraction.  Lighter and more pliable, yet extra durable and scuff resistant, this textured grey mélange delivers on Ju-Ju-Be’s promise of performance.  With black matte hardware and a racing striped red lining, you and your bag will be ready to hit the street.

A subtle and sophisticated silhouette infused with Ju-Ju-Be DNA. The new Helix Messenger bag includes all of the functional features Ju-Ju-Be offers, but with neutral tones and an ultra-contemporary messenger style. Dads and moms alike will feel confident tackling outings with the kids while enjoying the great organizational details. In a man friendly configuration, imagine the adorable family selfies to come when you are both sporting your Ju-Ju-Be bags.